Step-by-step cosmetic banner design in Illustrator for beginners. Detailed, clear, easy to do and anyone can do it.

After a series of introductions to illustrator interface and an introduction to common shortcuts in Illustrator then this is the first post about banner design that I guide .


Designing cosmetic banners requires meticulousness, beauty and attraction. However, most of them have the same layout as:

  • Background
  • Photo brand face
  • Logo cosmetics li>
  • Cosmetic slogan
  • Decorative details

Decorative details don’t have to be done before or after, it’s up to the designer and as long as it’s beautiful and harmonious, it’s fine.

Artboard 1 3

If you’ve read this far and you still haven’t figured out what to do, then Learn more interface and basic operations in Illustrator before continuing to read this article.

1. Background

Background is the background image below, has the effect of highlighting the product and decorative details.

1.1 Create background

Activate the Rectangle tool with the M key

Banner design Illustrator cosmetics

Choose an arbitrary Fill color, make the stroke transparent by clicking the / below.

Banner design Illustrator cosmetics

Draw a square equal to larger than the created Artboard. This image is called background.

Banner design Illustrator cosmetics

Lock this image with Ctrl + 2 (Object > Lock > Selection)


1.2 Background decoration

Continue using the Rectangle tool to draw another rectangle above the background and Fill it with white color.

Banner design Illustrator cosmetics

Open panel Transparency and set its properties as follows:

  • Opacity: 50%
  • Blend mode: Overlay
Banner design Illustrator cosmetics

Click on the newly created object, press Ctrl + C and Ctrl + F (copy and paste the new object on the correct position of the original object).

Important: right-click the copied object, select Arrange > Send Backward or press Ctrl + [

Banner design Illustrator cosmetics

The purpose is to bring the newly created object below the original object.

Use the Rectangle tool to stretch the created object and set the Opacity to about 30%.

Banner design Illustrator cosmetics

Repeat the above step with an Opacity of 10%. Move this object below the previous 2 objects by pressing Ctrl [ (2 times).

Banner design Illustrator cosmetics

Using the Direct Selection tool with shortcut key A, select the lower left corner of each object, move it to a new position to create an angular effect.

Banner design Illustrator cosmetics

Move the bottom right corner of 3 objects to the same position.

Banner design Illustrator cosmetics

2. Brand face

Duplicate the top object, change the opacity to 100% and the blend mode to Normal.


Banner design Illustrator cosmetics

Using the A key tool, drag the bottom left corner up so it’s a bit smaller than the original object.

Banner design Illustrator cosmetics

Press the key combination Ctr + Shift + P (File > Place) to open the image of the brand’s face.

Thiết kế banner mỹ phẩm Illustrator

Đưa đối tượng vừa tạo khi nảy lên trên cùng (Ctrl + Shift + ]).

Thiết kế banner mỹ phẩm Illustrator

Hold Shift, use the Selection tool to select the girl’s image, now there are 2 selected objects. Release shift, right-click the image and select Make Clipping Mask

Banner design Illustrator cosmetics

Double click on the image, zoom and move the image accordingly.

In this case because the image is too small compared to the background, I created a white square object and Arange it below the girl image.

Banner design Illustrator cosmetics

3. Cosmetic photo

Place your cosmetic photo in, in case the image is JPG (image with white background), you must separate the background first.

The way to separate the background will have its own guide, but I will still talk briefly here.

3.1 Background separation

I have a detailed tutorial article how to separate the background for an image. However, I will still briefly guide you here.

Using Pen tool with white stroke, Fill with None (/) draw a path around the cosmetic.


image 144

After drawing, use the Rectangle tool to select the object and press Shift + X to invert the fill and stroke colors.

image 145

Continue to press Ctrl + X to cut this object, then select the cosmetic image > Transparency > Click twice on the circle with the diagonal line as shown.

image 146

After Clicking, this cosmetic will disappear, you just need to press Ctrl + F to paste the cropped image on the mask of the cosmetic.

image 147

Quay trở lại bằng cách click vào ảnh kế bên mặt nạ.

image 148

3.2 Shading

You select Object > Rasterize and set it like a star and press OK. The purpose is to combine the image mask and the image into a single object.

Create a shadow for cosmetics

Select the object, press the O key (Reflect tool), select Horizontal and press Copy.

Shadow for cosmetics

Use the Selection tool to move the newly created object below facing the original image, open transparency and select as follows:

  • Opacity 30%
  • Blend mode: Soft light
image 151

4. Insert cosmetic logo

The cosmetic logo is sent to you by the supplier, or you can copy it online. It is best to choose a black and white background image for easy handling.

You paste the logo into the design, select the logo and click on Image Trace in the toolbar above.

Insert american logo product

Then on this toolbar, select Expand


Insert american logo product

Right click > Ungroup and delete the excess, color it and we get the following:

Banner design Illustrator cosmetics

Use the T key (Type tool) and retype the brand slogan. A little balance for easy viewing:

Banner design Illustrator cosmetics

5. More post-production details

Use the Rectangle tool to draw a white square, choose 40% opacity, blend mode is overlay as shown:

Banner design Illustrator cosmetics

Move the newly created object to the bottom layer with Ctrl + Shift + [

Move the newly created object on one layer with Ctrl + ]

Use Shift + C to select the upper right corner of the object.

Banner design Illustrator cosmetics

Drag to the right to bend the object, balance the color and position accordingly. Export the file and you get a finished product.

Artboard 1 3

6. End

So I just finished the tutorial on how to design a cosmetic banner step by step using Illustrator.

The article is quite detailed so it’s a bit long, some shortcuts and tools I have repeated over and over for you to easily remember.

If you still do not know all the shortcuts and toolbars, you should read the article Tool Panel and its shortcuts in Illustrator

Good luck!

Illustrator cosmetic banner design

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